This is a question I frequently get asked and it is a very important question to ask. A beautiful custom site doesn’t have to put you out of pocket these day, Under the Mouse Media was established for this very reason- to help small to medium sized companies gain a better online presence and ultimately help them grow their business.
So here is a list of some of our main reasons as to why we think your company needs a website and how it could generate you more business.
Build Trust, Credibility and Create a Loyal Customer Base
For any sized business, reputation is very important. Many small and medium-sized businesses rely on word-of-mouth recommendations and even though it is still the most popular method for consumers, the importance of customers recommending you to others is being challenged by online reviews and presence. Before people commit to purchasing new services or products most people will go online, view your website and read reviews. Only 9% of consumers never search for a business online.
Simply by having a well designed, professional website can instantly gain your business credibility and influence. Having a bad website can raise suspicion among potential customers. There will always be a potential customer searching for your product or services online and without a doubt, they will go for the company that has a better online presence. This includes how professional your website looks (because it can inspire greater confidence within your customer), social media page, Google Business page and reviews and more. Without a website, potential customers will go to your competitors that do have one.
It is said that over 80% of consumers consult online reviews before hiring local service professionals or buying products. 40% form opinions by reading just one to three reviews. 68% say positive reviews make them trust a local business more and 51% of consumers will select a local business if it has positive reviews. 48% will visit a company’s website after reading positive reviews. If your company has no reviews you are losing a chance to build trust, credibility and create a loyal customer database. The growth of social media means that your customers can share their experience of your service instantly, which guarantees that somewhere someone is talking about your company. That leads to the importance of showcasing good reviews on your own website, which provides potential customers with a positive impression of your company, however, that is not to say you should not show the negative comments too. Why? Because customers judge how you handle complaints and their concerns. It is a chance to show your professionalism and good service.
Keeping Your Customers Informed
A website acts as an instant brochure/ catalogue for your company, displaying your services and products for all to see and easily access. Your customers can follow your website blogs and updates allowing your to easily keep your customers informed with the latest news, latest products or services, upcoming projects and awards. You can also load downloadable and printable brochures, certificates, MSDS sheets, spec sheets and other information that your customers may need. You can also get people to signup to your email database by adding a sign-up form to your website; an easy and effective way to update your mailing list and build your target audience.
It is Always Accessible
Let’s be for real, we live in an instant world. Everyone wants everything NOW. Well, a website will provide answers to your clients when they want them. It is available 24/7 every day of the year providing convenience for potential and regular customers. It is important, however, to make sure that your website is always kept up to date with the correct business hours and contact details and that they are easily accessible on your website.
Showcase Your Work
It’s all in the proof. As I mentioned early, we are in a visual world, people want to see your work. They want you to show them that you really are who you say you are. Having a portfolio or gallery of your business and projects instils confidence within customers.
Improving Customer Service
Apart from the traditional FAQ pages and articles you can setup on your site to help answer common questions and provide relevant, interesting information there are now a number of Bots and Instant Messaging services available. These ‘pop-up’ on your site allowing you to provide instant answers to your client’s needs.
Professional Email Address
Buying a domain gives you access to creating your own custom email addresses. Linking this to your website gives you an instant professional look, much better than an email@example.com or firstname.lastname@example.org email address which anybody can have. For example email@example.com looks more reliable and trustworthy than firstname.lastname@example.org